I'm Ellen Bestland. I grew up in a small town, and my first jobs were at my family's car wash, on the family grain farm, and some time at my parents' excavation company. When your family lives off its own businesses, you learn early how fast a schedule fills up and how quickly marketing slides to the bottom of the list.
That's the end I like to work on. Your people do hard work every day and your marketing should show it.
I do the design, the strategy and the systems myself. When you hire EEBE you get me, on the first call and two years later.
My favourite place to work is the gap between excellent businesses and the marketing they deserve.
Almost never from lack of effort. I mapped 644 Manitoba businesses this year and the pattern was hard to miss. Marketing fails when nobody owns it. At an agency it passes through account managers and turnover. In-house it lands on whoever has a spare hour, until the busy season hits and the Instagram goes quiet.
Of the established Winnipeg service businesses I studied, companies with hundreds of five-star reviews, 57% had visibly abandoned their own marketing. Some accounts silent for seven years.
I built EEBE to be the third option.
Family first. Half my clients are family businesses. The brand should sound and look like it's run by people.
No corporate jargon. My job isn't to confuse you with fancy words. It's to hand you something you can use for decades.
All of Manitoba. I'm a small-town girl myself. Winnipeg isn't the only place in this province and I'm glad to work outside the city.
