Good marketing is an investment
Like any investment, it costs money. But when you go to pay your invoice, you should be clear on what you're getting from the very start. Early results vary: some businesses see a lift right away, while others start a little slower. What I've seen time and again is that when you stay with your marketing system, the results compound over time, and that starts with knowing how to run your marketing correctly.
Why I don't list prices on my website
Every business comes to me at a different starting point. One might need a logo refresh; another might need a full brand, a website, and a plan for social media. Posting one price would mean either overcharging the business that needs less, or underdelivering for the business that needs more. A website might look great, for example, but backend issues can make it fall flat when a potential client searches for your industry.
Instead, each project is planned around what you need, and priced from there.
What's the difference between a $200 logo and a full brand package?
A $200 logo will not get you the same thing as a full brand package.
A quick, low-cost logo usually gives you a single graphic. A brand package looks at your whole business: who you're talking to and how you want to be seen. Your logo, colours, fonts and messaging work together everywhere your customers find you, so they can tell right away that you're the right fit.
If a $200 logo is what you're looking for, that's completely okay, but we're not the right fit to work together. A $200 logo won't fix your business's marketing system, and selling you one would only waste your money when we could put it toward something that actually works for your business.
How I price my work
I'm a one-person studio. That means I live and pay my business expenses from what I make, and like every business owner, I've watched costs and the cost of living keep going up.
When I set my prices, I want them to be fair for both my clients and myself. If I charged too little, I'd have to take on far more clients, and none of them would get the one-on-one time and careful thought they deserve.
Good, better, best: how my proposals work
Before we start, I sit down with you to talk about what's working in your marketing system and what's not. That's what gets priced in.
Then I give you three options:
- Good: the minimum needed to get the results you're after.
- Better: usually the sweet spot, and what most businesses need for healthy, effective marketing overall.
- Best: going above and beyond so you stand out as a top, premium brand in your industry.
Every business has different needs, and it can be hard to know what will work for you. That's why we figure it out together during onboarding: where you're starting, and what we need to do to improve and optimize your marketing.
You'll know the full plan before you pay a thing
Nothing I do happens without your approval. We scope out the work together so you completely understand what's happening and what the project includes before you sign a contract or pay the first invoice. We also run through the timeline: when you need to do things to keep the project on track, and when you can expect things from me.
I understand the realities of being a business owner. You don't want to throw money into thin air. Maybe you've worked with a marketer before who sold you something bright and exciting, but when it came down to it, you couldn't see any results or any proof of the value they provided.
That's why I walk you through everything I've done. You'll see where your marketing started, what we changed, and how it has improved, so you can fully see the value.
I'll teach your team so your marketing keeps working
Part of the value of working with me is that I don't just show you results. I can coach your team to keep your marketing going long term.
Hiring a full-time marketer, or paying someone every month, isn't realistic for many businesses. And you don't want to be chasing someone for updates. Often there's already someone in your office who could handle it well with a little coaching: your front desk, your bookkeeper, your sales team or your customer service staff. They usually know enough about technology to pick it up, and they already know how to talk about what you do.
I set everything up in a way that's manageable for them. That way, your investment keeps growing as your team learns more about your industry and gains more tools to help your business succeed. You'll see it in their knowledge and in how clearly they can explain what your business does for your customers.
Frequently asked questions
How much does a logo cost?
It depends on what you need. A basic logo can cost a couple hundred dollars, but to be frank, I'm not here to sell you just a logo, because a logo on its own won't be effective. What I offer is a marketing system that helps your business grow. At EEBE Design, every project is priced after a conversation about your goals.
Why don't some designers list their prices?
Because no two projects are the same. A clear, custom scope means you only pay for what your business needs.
What's the difference between a logo and a brand?
A logo is one mark. A brand is the full system around it: colours, fonts, messaging, and how your business looks and sounds everywhere customers find you. Many businesses have great services, and their branding and messaging should match that effort. When someone lands on your website or social media, they should feel a sigh of relief: this is exactly what they've been looking for.
Will I know the cost before the project starts?
Yes. You'll get a scoped proposal with good, better and best options, and nothing starts until you've approved it.
The bottom line
Good marketing takes money, but it should never be a mystery. If you'd like a clearer picture of what your project might look like, book a call, and we'll talk it through.