A hand-drawn prairie rose that finally matches the quality coming out of the kitchen, and a form that ended the back and forth. Sharon's custom cakes are works of art. Her logo was the one she made the week she opened.
Black Rose comes from Sharon's Nigerian roots and from her own name, Sharon Rose. The two folded together into something a bit cheeky, and it gave us the strongest possible starting point: a name that already carries an image.
We took it two directions: one gothic, one natural. Sharon's energy is unmistakably the second, so we followed it. The logomark is a custom-illustrated prairie rose, paired with typography that's beautiful, natural and just whimsical enough to feel like her rather than a bakery template.
The real problem was never the design, it was the back and forth. Every enquiry meant the same handful of questions asked again over calls and emails before Sharon could start anything. So we built a form that collects it up front: event, reference images, messaging, the details that actually change the cake. Less time answering, more time making cake.
We opened the Instagram, set the posting strategy and gave her templates to keep it consistent, then added the assets the experience needs: a cake-cutting infographic so people get the slices they're expecting, thank-you cards, and the rest. A custom cake is a moment people remember. The brand around it should be too.