2.49 million views in one season, for a family u-pick farm most people used to drive past. Cormier's had great fruit, real charm and no time for marketing. I pulled the brand together, built the social presence and shot three seasons' worth of content. The audience kept coming back, and so did the lineups in the field.
U-pick farms get one short window a year. When the berries are ready, the customers either show up or they don't, and no amount of great fruit fixes an empty parking lot. Cormier's came to me in the spring with a farm to run and no system to speak of. We got to work before the season opened.
The farm already had the good stuff: a family story, beautiful fields and fruit worth the drive from Winnipeg. My job was making it visible. We tightened the brand so every sign, post and photo felt like the same place, then built a social calendar the family could actually keep up with during picking season.
I spent the seasons in the field with a camera. Real rows, real kids with stained fingers, real sunsets over the u-pick. The best post in the patch's history is staff taping berry boxes, filmed on a phone in seconds: 371,000 views and 133 new followers from a single unscripted reel. Nothing polished came close.
The 2026 season closed at 2.49 million views across Facebook, Instagram and TikTok. Facebook more than doubled, up 129% year over year, and 2025 had already grown triple digits over 2024. Three straight seasons of compounding, not one lucky summer. That's what a brand you can use from day one looks like.